Kaufland e-commerce operates Kaufland’s international online marketplaces. An international team works on online marketplaces with connections to over 11,000 retailers, who offer a comprehensive product range with more than 45 million products.
The growth of Kaufland e-commerce and the resulting growing number of applications requires an innovative and scalable process in which the personal aspect does not get lost. Therefore the the traditional telephone interview was replaced with automated video interviews for a majority of positions.
Lorena Esser, HR Manager – Recruiting & Employer Branding at Kaufland e-commerce, shares her experience.
“Video interviews offer applicants and our team maximum flexibility and the speed that is needed to be faster than the competition in our market. Our principle “Move fast – get it done” is our guiding principle here and we are able to provide our candidates with faster feedback.”
“By selecting good questions that match the position, we can quickly assess motivation and various other skills. What’s most important to us: the video doesn’t have to be perfect, it has to be authentic!”
“Video interviews offer the great advantage that they can be viewed by various stakeholders simultaneously. This means that the hiring team can form their own first impression instead of only receiving the passed-on summary from the recruiter.”
“If a CV is not particularly convincing, the video interview gives applicants the chance to introduce themselves better. With a video interview, we can look at more applicants in less time – this allows more applicants to reach the second round.”