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C&A is breaking fresh ground with video recruitment

With over 1,400 stores in 18 European countries and around 31,000 employees, C&A is one of the leading fashion retailers in Europe. C&A Germany is now breaking fresh ground with video recruitment.

The fashion industry is constantly evolving and so are the strategic and operational processes in the human resources department of retail giant C&A. Besides the launch of a brand new career site, the introduction of video recruitment is on the project agenda for 2020. C&A has chosen Cammio Video Recruitment Experts as its provider of choice and will benefit from the already existing interface between the applicant tracking system Concludis and the video recruitment platform.

All candidates applying for a visual merchandiser role get the first taste of video. They get the chance to learn more about the open position via Stories – video job descriptions which can easily be played on social media and C&A’s career site. When candidates become interested to apply for visual merchandiser at C&A, they will be able to apply with video too. This way C&A aims to create new and modern application channels. The use of automated video interviews will also give applicants more flexibility in terms of time and location, adding authenticity and personality to the application process.


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