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5 tips to brew up a magical automated video interview experience

15 October 2024 | Annie Burkhardt

🎃 The spooky season is upon us, but that should not be reason to scare your candidates away with a frightening job interview process! While interviews can feel like a thriller for many applicants, creating a great experience for candidates can leave an impression that extends far beyond the recruitment process. Did you know that, according to the global candidate experience benchmark research, even rejected candidates, who feel their experience was positive and fair, are still likely to recommend your brand and refer people to your vacancies?  
 
Today, we’re brewing up 5 enchanting tips to help you create a smooth, friendly, and stress-free automated video interview experience.

1. Provide clear and detailed instructions

When candidates encounter an automated video interview, the unknown can feel intimidating. Ease their minds by offering detailed instructions. Clearly explain how the interview will work: the duration of responses, how many retakes are allowed, and any necessary technical requirements. A helpful addition could be the option for candidates to do a practice run. Like any good spell, preparation is key to making the magic work! 🧙‍♂️

2. Paint the bigger picture

Transparency is essential to help candidates understand where they stand in the process. Explain why the automated interview is part of your hiring process and how their responses will be evaluated. Not only does this help ease nerves, but it also highlights how the process benefits them. Flexibility is a huge perk—candidates can complete the interview at a time and place that suits them best. Next to that, the fact that every candidate answers the same questions in a structured way, increases the validity of the process and ensures that everyone can showcase their talent and motivation in a comparable way.

3. Personalise, personalise, personalise!

Even though it’s automated, the interview process doesn’t have to feel that way at all. Add a personal touch to make candidates feel welcomed and connected to your company. Start with a friendly video message from the hiring manager, introduce the team through video, or even end the interview with a fun blooper reel! These magical touches show that everyone can get nervous in front of a camera—just like them. ✨

4. Keep it brief and relevant

No one enjoys an endless interview! Keep the number of questions to a manageable length and focus only on the most relevant topics for the role. A brief and focused interview not only respects the candidate’s time but also reduces any anxiety they may feel. Questions should be directly tied to the job, reflecting the skills and qualities you’re seeking. Think of it as casting a well-aimed spell—targeted, efficient, and effective.

5. Provide feedback and next steps

Once the interview is complete, don’t leave your candidates in the dark. Provide them with a clear idea of when they can expect to hear back and what the next steps will be. If possible, offer feedback on their performance, even if it’s just general pointers. This transparency keeps the interview process from feeling like a black hole and reassures candidates that their time and effort are valued.

Ready to brew up some interview magic for the spooky season and beyond? 🎃👻

Happy Hiring!