How video can boost your candidate journey and how to actually get started

As it becomes more common to go grocery shopping or book appointments without talking to a single person, the demand for more human and personal experiences is growing. People want real connection, especially in potentially life changing processes like recruitment. But creating that sense of closeness at scale is not easy. That is where video can make a real difference. It helps you build trust, show personality and create clarity without adding friction. You have probably seen video used in polished employer branding campaigns or pre-recorded interviews, but the truth is that it can enhance many more touchpoints in the candidate journey. In this blog we will show you where and how, along with simple and practical tips to get started right away.

Where can video make a difference in your candidate journey? 

Just like a good meal, the candidate experience has different courses and the right video at the right time can leave a lasting impression. Whether it’s a short intro clip in a job ad, a thank-you message after the application, or a team welcome video before day one, there’s a fitting video format for every step. 

This menu gives you a taste of what’s possible: 

• Appetizers that grab attention 

• Main courses that structure your process 

• Desserts that sweeten onboarding 

• Plus: smart side dishes to boost efficiency and employer branding. 

Pick and mix the formats that fit your process, your team, and your tone of voice. 

📥 Download the video recruitment menu as a PDF here.

How to Get Started with Video 

👀 Choose the right moment 

Which part of your candidate journey still feels generic or impersonal? Maybe it’s the confirmation email after someone applies, or the job ad itself? Start with the touchpoint that would benefit most from a human touch. 

🤳 Start low-effort 

You don’t need a studio, a script, or fancy gear. Your smartphone is enough to get started. What matters is that you’re visible, your message is clear, and you come across as real. Authenticity beats perfection. 

🎯 Keep it short and to the point 

Of course this depends on the use case, but in most cases, thirty to sixty seconds is plenty. Make your point and end with a clear call to action. The fancy edits and elaborate interview setups can wait until you’ve got the basics down. 

🔁 Test and improve 

Start small. Try one video job ad for a specific target group, send out a few video messages to potential candidates, gather feedback, and make adjustments. That way, you learn what works without needing to change your whole process. 

💬 Share it internally 

Got your first wins? Share the good news internally and find more video ambassadors in your organisation. The more people are willing to represent your company authentically on video, the better. And those who are a bit shy in front of the camera can still support by spreading the word and helping your videos reach a wider audience. 

Why videos enhance the candidate journey 

• Personal connection in a digital process 
  Video helps hiring teams see the person behind the CV and gives candidates a chance to get to know the people behind the job. Seeing real faces instead of PDFs builds trust and gives context before both sides have met in person. 

• Authentic communication 
  Whether it is team culture on the company side, language skills on the candidate side or just the general vibe: some things are simply easier to show than explain. 

• Standing out 
  Videos stand out in a crowded inbox or on a job page. But our clients also report something else: they often discover hidden gems. Candidates whose potential might not be obvious on paper but shines through on video. 

• A more level playing field 
  Using video across different touchpoints in the candidate experience helps bring applicants and hiring teams closer to eye level. When candidates get a realistic impression early on, they can self-evaluate their fit. That means better matches and stronger applications. 

• Flexibility through asynchronicity 
  Video allows personal, asynchronous communication. You do not have to be in the same room or even the same time zone to get to know each other. 

🎬 Final Take: Small videos, big impact 

Video is no longer a nice-to-have. It’s a real lever for creating a stronger and more human candidate experience. With just a bit of effort, you can add visibility, personality and clarity to your process, without slowing anything down. 

And the best part? You can start today. 
💜 Happy Hiring!